Reform Trend Collection

Creative, expressive styles that reflect what the constantly changing developments and trends in society are currently conveying. Outdated stereotypes are thrown overboard, much is changing. This creates space for diversity, exclusivity and innovation. Uncertainty, the compulsion to think anew, to go new ways, that is the challenge, the opportunity to REFORM.

Pivot Point therefore relies on strong, female characters in the styles shown, which reflect the current image of women “neo-she”. Neo-She, that includes sensuality, gentleness and at the same time strength and claim. REFORM stands for a new feminism that is characterised by activity and understanding of style with a subliminal, cultivated grunge feeling, which shows in a slightly rougher look.

On the one hand, REFORM conveys strength and dominance. Nevertheless, the courses are fluent. The styles shown are feminine, but at the same time they provoke a sense of strength. The colour techniques used support the hairstyle image with a restless and lively look. So monotony is avoided in the hairstyle image, the styling remains surprising and offers the ability to convey individual mood patterns and attitudes.

Program Look Book includes 4 step-by-step technical workshops plus 4 styling techniques, with notes and video, easily accessible by QR codes.